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Alpha AI About Us. Founder, Adam Etrheim is from La Crosse, WI. He first started Alpha AI in 2025.

Built by Venue Owners, for Venue Owners.


At Alpha AI, we have built the first fully autonomous AI Sales & Customer Support Team exclusively designed for top-performing Wedding Venues. We don’t build software; we know weddings. With 12+ years in the wedding venue industry and over 1,000 weddings hosted, we’ve managed everything from the first tour, to the final farewell, and everything in between. We know how much the "busy work" keeps venue owners from growing our business and share your frustrations that owning a venue comes with. We're here to fix that. 


We also understand your venue has a unique charm, specific pricing tiers, complex rules, ideal clients, and a certain way of doing business. Our AI Agent will learn your exact way of doing business and take the administrative tasks off your plate, so you can focus on scaling revenue, reducing overhead, and spending time on what's most important. 


What We're NOT...

A Marketing Agency.

We don't create and launch ads that drive traffic to a landing page, and get you new qualified leads.

A Lead Generator Site

We don't have a public marketplace trying to capture leads and sell them. We take a different approach, that's all about social connections and relationships. 

A Software Company.

We're experienced venue owners, who truly understand our industry. We hire talented software engineers to build our reality. 

AI Communication Bot.

Chat/Email/Voice/Text Tool. While it can be helpful (assuming it works correctly), it's only a partial solution to a much bigger problem.

WeddingWire or TheKnot

We are definitely not this! (An overpriced venue directory, that sells you and 6 other venues the same unqualified lead) 

Mission Statement

"To liberate venue owners from operational chaos by delivering an autonomous AI workforce that captures every lead, converts every inquiry, and manages every detail—24/7. We replace administrative tasks with intelligent automation, giving owners the freedom to scale their revenue, reduce costs and time to focus on what truly matters: creating unforgettable celebrations."

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Adam Etrheim, Founder

Venue empire builder since 2012. Grew from one 50-guest venue to three 275+-guest locations hosting 175+ weddings annually—often 3 simultaneously. Full-service venues with foo catering, planning, vendors, staff. Built Alpha AI from necessity—streamlining sales to planning to execution for venue owners, by venue owners.

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